Why Muscle That Matters Will Help You Build The Best Body Of Your Life and Unleash Your Strongest Self
Hi. My name is Eric and I’m a fitness coach and writer with over a decade of experience.
My one true passion is helping guys like you get in the best shape of their lives.
Here at Muscle That Matters, I’m dedicated to helping guys build more muscle, get leaner, and take control of their health and their body so they can live on their terms.
The mission of Muscle That Matters is to provide you with tools you can use to build a body you’re proud of and live a life of strength, health, and confidence.
Unfortunately, for many guys, cracking the fitness code can seem almost impossible.
With all of the confusing, competing information out there, it’s hard to know what works. This site will help you simplify and focus on the essential.
What we do:
Give you stuff that works in the ‘real world’. Have a job, a family, and other hobbies and priorities outside of fitness? You can still build muscle and get ripped. That’s what we do.
Simplify your nutrition and training. How does building a great-looking, high-performing body without needing a degree in biochemistry to build and maintain sound? Here at MTM, we’re about smart, scientifically-backed, real-world vetted plans that get fast, long lasting results.
Get you results in less time (and effort). Fitness isn’t everything. You’ve got better things to do than spend hours and hours in the gym each week or worry about preparing six perfectly balanced meals per day. We’ll show you what to focus so that you can live more and stress less.
What would your life be like if?
- You had a lean, muscular, athletic, powerful looking body so that you could feel more confident every day?
- You new found confidence allowed you to be more successful in all areas of your life?
- You had a body that you’re proud of, one that allowed you to take your shirt off at the beach or wear a tank top to the gym with confidence?
- You had a body that could run, jump, lift, and play in every direction so that you felt better, were more energetic, and overall happier?
- You never had to second-guess what you are doing in the gym or the kitchen, and you knew exactly what to do to build muscle and lose fat so that you could have the body you want?
The good news is that building muscle and getting lean is a simple process and you’ll learn how to do it right here, on Muscle That Matters.
There’s a lot of garbage out there when it comes to fitness. I should know. I spent the better part of a decade sifting through it. If you’re sick of the complicated garbage and only want to learn what works, you’ve come to the right place.
Instead of scanning through countless books and magazines, or wasting time on trying the latest fitness methods by so-called “gurus” and “experts”…
Subscribe to Muscle That Matters (it’s free), and you’ll get proven methods to build muscle, shed fat, and build your best body ever.
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About Eric Weinbrenner
I grew up in a small town of around 3,500 people and I was painfully skinny and weak when I was younger (see first picture on the left — that’s actually AFTER gaining 5-10 pounds). Because of this, I was really self-conscious and felt inferior to lots of my peers (even though I hid it pretty well).
In my early twenties, I went on a “bulking” phase and ended up a little bigger, but still “soft” looking (see middle picture above). It was an improvement, I guess, but still far from where I wanted to be and I spent most of my time riddled with anxiety about eating right or questioning if what I was doing in the gym was right.
It wasn’t until my mid-twenties, after getting a degree in Health and Physical Education with a Strength & Conditioning concentration, that I really “got” it.
I ended up gaining 10 pounds of muscle while getting leaner in the process. I wasn’t skinny or skinny-fat anymore.
I became obsessed with all things fitness and decided my mission was to help other guys accomplish what I did with my body.
You could say that Muscle That Matters is the result of me consistently screwing up until I got it right.